Watlow® Introduces a New Brand Strategy Including a New Logo and Tagline
12/8/2015 12:00:00 AM
Watlow, an industry leader in the design and manufacture of complete thermal systems, announced a comprehensive new branding strategy today. A core component of the enhanced strategy will be newly designed logo and tagline icons. The new look was unveiled internally to team members across the globe the week of November 30, and the icons will be unveiled externally at the company’s booth at POWER GEN International 2016, being held December 8 – 10, 2015 in Las Vegas, Nevada.
“Watlow’s purpose and vision is to enable our customers to thrive,” said Bob Moore, director of marketing communications. “Our new company logo reflects our commitment of providing best in class engineering expertise and leading thermal products that give our customers a competitive advantage. The new tagline, “Powered by Possibility” captures this sentiment perfectly and serves as a daily challenge to all Watlow team members to think beyond the constraints of today. The new logo and tagline together symbolize our unwavering commitment in being our customer’s most valued partner.”
Watlow spent over 18 months assessing its current position in the marketplace interviewing both customers and team members. Using that valuable data, the company developed a new brand architecture including the enterprise brand, which is represented by the corporate logo, tagline and emotional benefit, the sub-brands including the company’s business units and product portfolio.
“We left no rock unturned,” continued Moore. “We wanted to do this right. We talked with customers, team members and experts in the field. We know how important it is to understand our position in the market before undertaking a rebranding exercise. Knowing how our customers have traditionally perceived Watlow was critical in determining how we could best serve them moving forward. Our research confirmed that customers welcomed our desire to expand our brand and associated offerings through a deeper understanding of their applications. We are encouraged by our success within our strategic markets to date and are excited for the future of the company.”
Stop by Watlow’s booth number 2227 at POWER GEN International and be one of the first to see the company’s new look.
Watlow designs and manufactures industrial heaters, temperature sensors, controllers and supporting software as well as assemblies – all of the components of a thermal system. The company partners with its customers to optimize thermal performance, decrease design time and improve efficiency of their products and applications.
Watlow brings its experience to numerous industries, including semiconductor processing, environmental chambers, energy processes, diesel emissions, medical and foodservice equipment.
Since 1922, Watlow has grown in product capability, market experience and global reach. The company holds more than 415 patents and employs 2,000 employees working in nine manufacturing facilities and three technology centers in the United States, Mexico, Europe and Asia. Watlow also has sales offices in 16 countries around the world. The company continues to grow, while the commitment remains the same – to provide its customers with superior products and services for their individual needs.
For additional information call your nearest Watlow representative:
Phone: 1+ (800) WATLOW2, 1+ (314) 878-4600
Fax: 1+ (877) 893-1005, 1+ (314) 878-6814