Watlow 采用了新的品牌战略,包括新的标识和口号

12/08/2015 12:00:00 AM

Admin

St. Louis, MO

Watlow, an industry leader in the design and manufacture of complete thermal systems, announced a comprehensive new branding strategy today. A core component of the enhanced strategy will be newly designed logo and tagline icons. The new look was unveiled internally to team members across the globe the week of November 30, and the icons will be unveiled externally at the company’s booth at POWER GEN International 2016, being held December 8 – 10, 2015 in Las Vegas, Nevada.

“Watlow’s purpose and vision is to enable our customers to thrive,” said Bob Moore, director of marketing communications. “Our new company logo reflects our commitment of providing best in class engineering expertise and leading thermal products that give our customers a competitive advantage. The new tagline, “Powered by Possibility” captures this sentiment perfectly and serves as a daily challenge to all Watlow team members to think beyond the constraints of today. The new logo and tagline together symbolize our unwavering commitment in being our customer’s most valued partner.”

Watlow spent over 18 months assessing its current position in the marketplace interviewing both customers and team members. Using that valuable data, the company developed a new brand architecture including the enterprise brand, which is represented by the corporate logo, tagline and emotional benefit, the sub-brands including the company’s business units and product portfolio.

“We left no rock unturned,” continued Moore. “We wanted to do this right. We talked with customers, team members and experts in the field. We know how important it is to understand our position in the market before undertaking a rebranding exercise. Knowing how our customers have traditionally perceived Watlow was critical in determining how we could best serve them moving forward. Our research confirmed that customers welcomed our desire to expand our brand and associated offerings through a deeper understanding of their applications. We are encouraged by our success within our strategic markets to date and are excited for the future of the company.”

Stop by Watlow’s booth number 2227 at POWER GEN International and be one of the first to see the company’s new look.

关于 Watlow

Watlow 设计和制造工业加热器、温度传感器、控制器,以及配套软件和总成,产品囊括热系统的所有组件。公司与客户携手合作,致力于优化热性能,缩短设计时间,改善产品及应用的效率。

Watlow 的专业经验涵盖半导体加工、环境试验舱、能源处理、柴油引擎尾气排放系统、医疗和餐饮设备等众多行业领域。

自 1922 年创办至今,Watlow 在产品性能、市场经验、全球开拓等方面取得了长足进步。The company holds more than 415 patents and employs 2,000 employees working in nine manufacturing facilities and three technology centers in the United States, Mexico, Europe and Asia. Watlow also has sales offices in 16 countries around the world. 公司将秉持为客户提供卓越的产品和服务,满足其个人需求的一贯承诺,持续发展。

For additional information call your nearest Watlow representative:

Watlow

Phone: 1+ (800) WATLOW2, 1+ (314) 878-4600
Fax: 1+ (877) 893-1005, 1+ (314) 878-6814

Watlow 的新标识