12/08/2015 12:00:00 AM
Watlow, an industry leader in the design and manufacture of complete thermal systems, announced a comprehensive new branding strategy today. A core component of the enhanced strategy will be newly designed logo and tagline icons. The new look was unveiled internally to team members across the globe the week of November 30, and the icons will be unveiled externally at the company’s booth at POWER GEN International 2016, being held December 8 – 10, 2015 in Las Vegas, Nevada.
“Watlow’s purpose and vision is to enable our customers to thrive,” said Bob Moore, director of marketing communications. “Our new company logo reflects our commitment of providing best in class engineering expertise and leading thermal products that give our customers a competitive advantage. The new tagline, “Powered by Possibility” captures this sentiment perfectly and serves as a daily challenge to all Watlow team members to think beyond the constraints of today. The new logo and tagline together symbolize our unwavering commitment in being our customer’s most valued partner.”
Watlow spent over 18 months assessing its current position in the marketplace interviewing both customers and team members. Using that valuable data, the company developed a new brand architecture including the enterprise brand, which is represented by the corporate logo, tagline and emotional benefit, the sub-brands including the company’s business units and product portfolio.
“We left no rock unturned,” continued Moore. “We wanted to do this right. We talked with customers, team members and experts in the field. We know how important it is to understand our position in the market before undertaking a rebranding exercise. Knowing how our customers have traditionally perceived Watlow was critical in determining how we could best serve them moving forward. Our research confirmed that customers welcomed our desire to expand our brand and associated offerings through a deeper understanding of their applications. We are encouraged by our success within our strategic markets to date and are excited for the future of the company.”
Stop by Watlow’s booth number 2227 at POWER GEN International and be one of the first to see the company’s new look.
自 1922 年创办至今，Watlow 在产品性能、市场经验、全球开拓等方面取得了长足进步。The company holds more than 415 patents and employs 2,000 employees working in nine manufacturing facilities and three technology centers in the United States, Mexico, Europe and Asia. Watlow also has sales offices in 16 countries around the world. 公司将秉持为客户提供卓越的产品和服务，满足其个人需求的一贯承诺，持续发展。
For additional information call your nearest Watlow representative:
Phone: 1+ (800) WATLOW2, 1+ (314) 878-4600
Fax: 1+ (877) 893-1005, 1+ (314) 878-6814